Reasons for herbal cigarette smokers to switch from regular cigarettes (14-15 mg tar) to current herbal brands
| Ranking of reasons | Specific reasons | Response, n (%) |
|---|---|---|
| 1 | Better taste | 50 (47) |
| 2 | Health concerns | 26 (24) |
| 3 | Convenience of purchase | 22 (21) |
| 4 | Support for local product and business | 15 (15) |
| 5 | Price | 10 (9) |
| 6 | No fake cigarettes of current brand | 4 (4) |
NOTE: Of 135 subjects who smoked herbal cigarettes, 106 answered this multiple-choice question. Percentages do not add up to 100% because respondents were allowed to report more than one reason.