Table 2.

Reasons for herbal cigarette smokers to switch from regular cigarettes (14-15 mg tar) to current herbal brands

Ranking of reasonsSpecific reasonsResponse, n (%)
1Better taste50 (47)
2Health concerns26 (24)
3Convenience of purchase22 (21)
4Support for local product and business15 (15)
5Price10 (9)
6No fake cigarettes of current brand4 (4)

NOTE: Of 135 subjects who smoked herbal cigarettes, 106 answered this multiple-choice question. Percentages do not add up to 100% because respondents were allowed to report more than one reason.