Table 1.

Differences in framing and interpretation of race-specific CRC information by study group

Content of mock articleStudy group
ImpactDisparity (current)Disparity (over time)Progress
HeadlineColon cancer striking Blacks at high rateBlacks die from colon cancer at higher rate than WhitesBlack-White gap in colon cancer deaths growingBlacks making great strides against colon cancer
SubheadlineThousands of Black men and women die each yearDeath rate higher for Black men and womenGap is greater now than 20 years agoDeath rates decreasing in the Black community
Mortality data…colon cancer claims the lives of more Black men and women in the U.S. than all cancers except lung and breast. It is expected that 7,000 Black men and women will die from colon cancer this year alone.…death rates from colon cancer among Blacks are almost 50% higher than among Whites. Much of this disparity is due to Blacks being less likely to get tested for colon cancer.…death rates from colon cancer among Blacks are nearly 50% higher than among Whites. The size of the gap is greater than it was 20 years ago.…colon cancer death rates for Blacks have dropped 14% in the past 20 years. Much of this improvement is due to a growing number of Blacks who are protecting their health by being tested for colon cancer.
Comment on risk factorsOvercoming these obstacles may be especially important in the Black community.All these factors affect Blacks more than Whites.All these factors affect Blacks more than Whites.Despite these obstacles, almost 5.3 million Blacks are screened for colon cancer every year.
Quote from community member“Our community faces problems every day and clearly this is a major problem. We need to work together to find ways to get more of us screened for colon cancer.”“With all the problems we have to deal with, it's not surprising that Blacks are more likely to die from cancer than Whites. It's just one more problem our community faces.”“It's hard to believe we're worse off than we were 20 years ago. Maybe I shouldn't be surprised. With all the problems Blacks face, it makes sense we'd have higher rates of this disease, too.”“This is great news for us. Despite the problems we face every day, the Black community is doing what it takes to improve our health.”