Table 5.

Cigarette acceptability and craving while smoking usual brand and light cigarettes

Week 1 (usual brand)Week 2 (light)>Week 3 (usual brand)Overall, PPost hoc P
Week 1 versus week 2Week 1 versus week 3
Strength/mildness*4.05.43.9<0.001<0.0010.9
Smoothness/harshness4.03.24.30.0020.020.5
Hotness4.14.73.80.0140.10.6
Amount of flavor2.92.63.40.0230.50.2
Quality of flavor1.73.61.9<0.001<0.0010.8
Overall cigarette quality4.12.94.3<0.001<0.0010.8
Satisfaction2.34.32.0<0.001<0.0010.8
Strongest craving last 24 h6.27.36.60.08
  • NOTE: Smoothness or harshness was rated 1 to 7, where 1 = much too smooth and 7 = much too harsh for me.

    Hotness was rated 1 to 7, where 1 = much too hot and 7 = much too cool for me.

    Amount of flavor was rated 1 to 5, where 1 = no flavor at all and 5 = very noticeable flavor.

    Quality of flavor was rated 1 to 5, where 1 = absolutely right for me and 5 = not what I would choose.

    Overall cigarette quality was rated 1 to 5, where 1 = a very poor cigarette and 5 = a very good cigarette.

    Satisfaction was rated 1 to 6, where 1 = extremely satisfying and 6 = not satisfying at all.

    Strongest craving last 24 hours was rated 1 to 10, with 10 representing the highest level of craving.

    The Cigarette Acceptability Questionnaire was adapted from Rose and Behn (14).

  • * Strength or mildness was rated 1 to 7, where 1 = much too strong and 7 = much too mild for me.