Table 4

Response, initial screening, and randomization rates by strategy for recruitment into an exercise intervention trial

MailingMediaaOtherbTotalP
n (%)n (%)n (%)n (%)
Responses69875154077909
Completed screening interviewc1078 (15.4)83 (16.1)68 (16.7)1229 (15.5)>0.50
Randomized144 (2.1)17 (3.3)12 (2.9)173 (2.2)0.10
  • a Includes paid advertisements and public service announcements in newspapers, magazines, newsletters, television, and radio.

  • b Includes presentations to target groups, flyers, word of mouth, and brochures given to participants in other studies at the Fred Hutchinson Cancer Research Center.

  • c Women completing the screening interview were eligible to continue the screening process.