Abstract A13: Closing the gap with podcast communication: Reducing health disparities through video podcasts utilization of breast and prostate cancer messages in the Tampa Bay community.

Abstract

Two learning objectives: 1) To disseminate research and cancer education using novel delivery methods in consideration of culture, language and literacy. 2) To gather demographical data and perceptions of cancer prevention and screening from viewers in the Tampa Bay Community.

Podcasting may provide an effective approach to disseminating educational and empowering cancer survivorship messages to underserved populations. The Community Engagement and Outreach Core (CEOC) of the Center for Equal Health (CEH) is currently utilizing podcasts to address health disparities in the Tampa Bay Community, Florida and beyond. As a tool of community-based participatory research (CBPR), the CEH podcasts aim to distribute key cancer prevention and research messages while utilizing innovative delivery methods, taking into account culture, language and literacy. The podcasts include seven, 5-minute individual interviews with local breast and prostate cancer survivors from diverse backgrounds, and they are available to any user through iPad and computer access. YouTube, Facebook, along with the CEH web site are current online media outlets as of 2012, where visitors can choose which interview(s) they wish to view. A short questionnaire designed via SurveyMonkey follows each interview, gathering demographical data and perceptions from viewers, including thoughts on cancer and screening options. Podcasts are also designed to be added to the USF Health iTunesU repertoire. Target populations include selected medically underserved areas (MUAs), including white, African American, Hispanic and Caribbean populations in the 3-county metropolitan area. Additionally, bilingual messages are incorporated, taking into account language and literacy. The innovative design and portability of the CEH podcasts allow them to be utilized via IPad by CEOC Community Health Advisors when conducting community talking circles and health fairs within the diverse settings. Quantitative and qualitative research data will be highlighted during the presentation. These data are collected for viewer feedback and to analyze the strategic placement of this newly implemented community cancer resource.

Citation Format: Mezelle Moore, Maisha Standifer, Julie Baldwin, Deanna Wathington, Kevin Sneed, Kaylynn Brown. Closing the gap with podcast communication: Reducing health disparities through video podcasts utilization of breast and prostate cancer messages in the Tampa Bay community. [abstract]. In: Proceedings of the Fifth AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2012 Oct 27-30; San Diego, CA. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2012;21(10 Suppl):Abstract nr A13.